Puma: Women's Professional Soccer

Unlike the men's professional soccer league in America, the WPS actually boasts the world's best players. Brazilian star Marta does not perform moves named after Ronaldinho or Zidane, she performs moves named after Marta. In this campaign by Syrup, I wrote the tagline and concepted integrated campaign elements. Recognize Awesome.

Role: Concepting and copywriting
Client: Puma
Agency: Syrup