Creating integrated campaigns and branded entertainment.
Brands: Puma, Pepsi, KFC, GE, Unilever, Continental Airlines, Stoli, UPS, NY Knicks, National Gallery of Art.
Agencies: Ogilvy, BBDO, Huge, LBi, Syrup, Euro RSCG, Code and Theory.

Created multi-layer branded entertainment campaigns and Web phenomena. Our campaign for Verizon FiOS, My Home 2.0, combined an original technology makeover TV show, live events, and a series of bizarro how-to Web videos. I led a creative team and wrote and co-directed DIYs by the show's "techno-guru" hosts, including a Twittering Teddy Bear and Ryan Howard's Hack-a-Bat. The campaign generated over 300 blog articles and outperformed all sales targets.

Directed a team of copywriters across seven Nike websites, and created interactive campaigns for NikeWomen, NikeRunning, NikePlus, and NikeFootball. I helped redefine the NikeWomen brand for a younger audience, with such Web breakthroughs as the Nike Rockstar Workout featuring Rihanna (the first interactive music video), and the Nike Field Reporter campaign. Other branded entertainment and interactive clients: Verizon, Purina, Bank of America.

Developed TV spots for Showtime and interactive campaigns for Cheap Tickets. Results: record levels of site traffic, bookings and transactions.

Clients: Adidas, Citibank, Hewlett-Packard, Kinko's, Levi's.

Clients: DoubleClick, techies.com, Adidas, 1800flowers.com, Citibank.

Clients: Electronic Arts, Wells Fargo, PG&E, Discovery Channel.

Developed creative strategy and media plan for start-up eco-backpack company. Campaign resulted in over 100 media stories and company's expansion to 150 dealers nationwide.

Awards 5 One Show (3 Golds, 1 Silver, 1 Bronze)
2 Clios
3 Cannes Lions (2 Gold, 1 Bronze)
3 Webbys
1 International Andys
3 ADDYs
1 Horizon Interactive
1 New York Festival
1 Creativity Awards
1 Adweek Buzz Award
3 MIXX Awards

(Complete list available)

Education: University of California, Berkeley, B.A. Mass Communications
Languages: Spanish