SeamlessWeb: More Eat

SeamlessWeb is the savior of hungry urbanites: From your smart phone, you can order from your favorite restaurants in seconds. No paper menus littering your apartment. No misheard orders on the phone. It's all in the SeamlessWeb app.

To introduce SW to NYC, we channeled the blunt voice of the starving New Yorker: "More Eat." I worked with creative director Pete Johnson and art director Rich Bloom to develop the flexible tagline, transit posters, banners, and the ultimate NYC foodie launch event: a ginormous pastrami sandwich, created by artist Kevin O'Callahan and unveiled at the Brooklyn Flea. The campaign boosted awareness and produced a significant uptick in SeamlessWeb orders.

Role: Concepting and copywriting
Client: SeamlessWeb
Agency: LBi

Giant Pastrami Sandwich